Samsung is no stranger to producing vacuum cleaners but the Korean firm reckons its latest and greatest Bespoke AI Jet Ultra model is a "game changer". In fact, Samsung is boasting that this refreshed model is now world’s most powerful cordless stick vacuum cleaner. That's a bold claim, especially as its biggest rivals - such as Shark, Hoover and Dyson - also make some pretty mighty dust busters.

"Samsung has proven its next level innovation in the cordless stick vacuum cleaner segment by launching the most powerful model in the world,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics.

“Building on the previous achievement of the Bespoke Jet AI, which was the world’s first UL verified AI-powered cordless stick vacuum cleaner,2 we’re confident that this new model will be a true game changer in the global market.”

To help produce this ultimate performance, the Bespoke AI Jet Ultra gets a unique HexaJet Motor, which Samsung says generates high suction power.

"Its unique Hexagon stator structure with a second-stage diffuser and an impeller - with reduced thickness - improve airflow and increase motor efficiency, thus enabling up to 400W of suction power," the Korean company confirmed.

Along with that impressive grunt, this device also offers solid efficiency, being able to keep the cleaning going for up to 100 minutes on a single charge.

The Bespoke AI Jet Ultra also introduces an upgraded AI Cleaning Mode to provide the right amount of power for each floor of your home.

This senses the brush load and vacuuming air pressure to switch on six different cleaning modes. That means you'll get different amounts of suction when cleaning kitchen floors or a thick carpet.

To help keep things really clean, Samsung's vacuum has enhanced the filtration system to ensure dust particles are captured when air is expelled from the vacuum cleaner. It also comes with a docking station that not only refills the power but also removes the collected dust and grime automatically.

It all sounds impressive, but so does the price.

This new Bespoke AI Jet Ultra is available to pre-order now and costs a whopping £1,249. Ouch!