UPDATE: This deal appears to have ended, but worry not - you can get the regular Samsung Galaxy S23 for the excellent price of £449 - that's a big discount from its RRP of £699. View that deal here. Origina article appears below.

It’s Amazon Prime Day, which means a host of tech deals clamouring for your attention - but not every discount makes a good deal. That’s why the tech team at Express.co.uk have been hunting down the best tech offers to make sure you know you’re getting a great offer, and this half price Samsung Galaxy S23 Ultra could well be the best deal we’ve seen yet, down to £699 from £1,399.

The Galaxy S23 Ultra is Samsung’s flagship premium Android phone first released in January 2023. It has since been superseded by the S24 Ultra, but is a remarkably similar phone and is still very capable today - and is a huge steal at this price, which is for the 512GB storage model, more than enough for photos, videos and files well into the future (I have never filled up a 512GB phone).

You also need to be signed up as an Amazon Prime subscriber to take advantage of this deal. You can get a 30-day free trial here.

Another thing to note is the deal only applies to the lavender colour S23 Ultra, which is a very pale shade of pinky purple. It’s a subtle hue we quite like, but of course you’re probably going to throw a case on the phone as soon as you get it anyway.

Around the front is a big, bright 6.8-inch OLED display with slightly curved edges, plus the device has Samsung’s excellent built-in S Pen stylus. This can be used to navigate the operating system but is also great for taking handwritten notes, drawing, and signing documents.

View the Samsung Galaxy S23 Ultra deal here

You also get the powerful Snapdragon 8 Gen 2 chipset, Android 14 with support until 2027, and an excellent 200MP main camera alongside a 3x zoom, amazing 10x zoom and ultra-wide lens for a very versatile camera set up.

The device is large, but that means you get a huge battery that’ll last all day and then some. Express.co.uk technology editor Dave Snelling gave the S23 Ultra a rare five stars in his review last year.

“... Galaxy S23 Ultra hits all the right notes and those wanting the ultimate big-screen Android phone should probably end their search right now and simply hit the buy button,” he said.

“Battery life is good, it still has the useful S Pen tucked inside its shell and it gets other useful extras such as 5G, Wi-Fi 6 and fairly fast charging.

“The design also looks and feels super premium and it's covered in Gorilla Glass Victus 2 which should help it survive life in your pocket.”

This deal is expected to last until 11:59pm on Wednesday 17 July, when Amazon Prime Day ends.