An Olay cream, which has been praised by skincare fans, is now available for almost half-price on Amazon. The Olay Regenerist Day Face Cream and Serum usually cost £34, but right now, it’s reduced to £17.56. That’s a saving of 48%. The same product will cost you £30 at Boots – £12 more expensive than at Amazon, which is the cheapest place to buy it right now. The unique formula is lighter than a moisturiser but thicker than a serum, so it could be handy when you don’t have time for several skincare steps.

The main benefit of the skincare product is anti-ageing, and one shopper vouched for this, saying: “Excellent product. Keeps my skin firm and wrinkle-free. I am 73 years old and have always used this product.”

Lines and wrinkles are a natural part of getting older, and while skincare isn’t a magical cure, consistency with the right ingredients can help prevent and even improve skin ageing signs. The Olay Regenerist range is aimed at precisely that, and the Day Face Cream and Serum claims to help smooth lines and keep skin hydrated.

The cream contains niacinamide, a form of vitamin B3 that can target redness and combat signs of ageing. Collagen keeps skin looking plump and youthful, but it depletes as we age, so using a collagen-boosting ingredient like niacinamide can replace lost elasticity.

There are thousands of Amazon reviews, with one praising shopper saying: ''It works. I saw a difference in the firmness and radiance of my skin in the first few days. Amazing product. Will buy again.'' [SIC]

One reviewer felt something was missing, commenting: ''A beautiful lightweight face cream - pity it doesn’t contain a UV filter substance too. I have to add that as well.''

A third shopper with mature skin called the serum: ''lovely'',  and went on to say: ''It is expensive to buy from the shops so I was very pleased to find it on Amazon at a reasonable price.''