Once hailed as a blue miracle for erectile dysfunction sufferers worldwide, Viagra revolutionised many men's lives and rejuvenated their sex lives when it debuted in 1998. Despite its status as a medical wonder, the drug still carries a stigma, with many men feeling uneasy about disclosing their need for the medication.

Fortunately, a new, more discreet version of the drug could soon be available in the UK, allowing men to take the medication less conspicuously. US firm Viatris has developed a new form of Viagra, also known as sildenafil, which is not a tablet but a wafer-like film that dissolves in the mouth and doesn't require water.

Furthermore, Viatris has recently applied for a trademark for this innovation in the UK, which could be the news many ED sufferers have been waiting for. The product, marketed as Viagra ODF, offers an accessible alternative for those who struggle with swallowing traditional tablets and provides a much more discreet and convenient way to carry and consume the medication.

Professor Allan Pacey from the University of Manchester has expressed his support for a new development, telling The Guardian: "I think the little blue pill has become part and parcel of modern culture for men and couples of a certain age."

He added: "I don't think that a film will make much difference to Viagra's acceptability, but it may make it more convenient for people to use and carry around with them. Box of pills in your pocket or a discreet film in your wallet? I know which I'd choose." 

Erectile Dysfunction affects roughly half the male population aged between 40 and 70, yet Viagra remains a powerful solution—swiftly tackling the issue and boasting durability up to four hours.

Experts are speculating the filing could lead to this new delivery system being available in the UK within the next five years after its triumphant launch in Canada, offering 50mg dose pouches comparable in cost to classic tablet versions.

Interestingly, sildenafil was serendipitously found during an early '90s Pfizer trial for angina relief, revealing enhancements in erections among participants instead.

The drug's ability to relax blood vessels in both the chest and penis, thereby improving blood flow, led to its launch under the name Viagra in 1998. It has since become one of the most prescribed drugs in history, enhancing the lives of millions globally.