The skin undergoes several changes with age with the complexion taking the brunt of the most significant visible side effects.

Wrinkles and fine lines are the main annoyances for mature women that occur as collagen and elastin production is reduced, leading to less firmness and elasticity in the skin.

At the same time, the skin's ability to retain moisture diminishes, resulting in dry patches which can become more pronounced when makeup is applied over these dry areas.

To counteract and improve these changes, following a robust skincare regimen is essential. And there's one product that's the cornerstone of such a routine - moisturiser.

Beauty specialists at Roxie Cosmetics have highlighted the importance of hydration, insisting: "Never skip moisturising the face, particularly before applying any makeup on the face."

Properly quenched skin wards off dry patches and creates an ideal canvas for makeup. The beauty experts explained: "Moisturisers will hydrate and moisturise the face, so dry patches will be avoided."

Not only does this help makeup adhere better, but it also transforms your look in moments: "Makeup will stick more to the skin if it is properly hydrated. Applying moisturiser is one of the five ways to look younger instantly with makeup."

The simple practice of moisturising is transformative, improving the appearance of all skin types, particularly those with a mature complexion.

The nourishing step offers a temporary boost, smoothing lines and making wrinkles less noticeable. Beyond the aesthetic benefits, it hydrates and protects, leaving skin feeling supple.

While moisturiser isn't a miracle cure for ageing, it plays a pivotal role in slowing the march of time on our skin.

According to the Roxie Cosmetics team, those graced with "mature skin" should harness makeup to accentuate their features, warning that forgoing it won't do any favours for their youthful appearance.

They shared this insight: "As a person reaches a mature age, the face may not look the same during the teenage years. The face will start to sag, the skin will be a lot drier, and the eyes will droop.

"Luckily, there is makeup to help aid these issues..it is used to hide imperfections and highlights the best features of the face."

They suggested that applying the "right amount of makeup" can make someone "appear younger". An example of this is the correct use of concealers which are perfect for minimising dark circles, pigmentation and blemishes.

Creamy concealers, when applied with a very light hand in the right shade, will flatter the complexion by brightening. But when overdone, it can look heavy under the eyes and accentuate sagging skin and bags.

As for lipstick, makeup artist Ali Andreea warns against "frosty" and metallic shades that highlight wrinkles to give the effects of smoker's lips.